Marketing Program End-to-End Execution
You’ll swear we were fully ramped, fully integrated, in-house hires. Starting from the best strategies for every program, through complete and thorough execution, all with associated metrics and optimization, we are YOUR team, end-to-end, totally collaborative, transparent, and committed to success. Having access to our collective superpowers across every execution discipline means success fast with no waste. We’ve worked on hundreds of marketing programs, so you’ll reap the well-honed benefits.
Demand & Lead Generation
Demand generation is designed to widen your reach, create interest and engagement, and push net new activity. Demand generation and lead generation programs are always unique to you. Your prospects, your industry nuances, your funnel, and your message must marry with the right channels to fill a pipeline. Ascertaining the right marketing channels, often a mix of the tried and true with the latest approaches is critical to engaging your target audience. We build and execute demand and lead generation programs that deliver- including email marketing, inbound marketing, social media, digital advertising, and events. We often take a pilot approach to test and optimize before scaling. It saves time and money in the long run. We use analytics to measure everything we do, allowing us to continually analyze and optimize efforts.
Sales Enablement
Sales enablement is a critical piece of marketing’s responsibility. From developing the right messages and nurture cadences, to process strategy and deployment, key materials, ABM, and social selling, we are fully integrated with sales. Magnetude offers sales enablement and support services including inside sales, sales process enhancement, sales tool creation, sales training program development, and sales and marketing technology implementation and optimization.
Event Marketing
Despite the proliferation of digital marketing, face-to-face time with clients and prospects can still provide irreplaceable marketing impact. Even though on-site events are still returning to normal, we help our clients by identifying target events, submitting for speaking opportunities, planning, and managing event logistics, maximizing event-related media opportunities, and developing pre-and post-show promotions. We also work with clients looking to host their own customer and prospect events.