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Marketing Strategy

We provide tailored marketing strategies for your business

We work with a range of different businesses, from million-dollar companies to start-ups,
in various industries such as Fintech, Retail and Travel, across India.

Our primary goal is to improve the online presence of every business we work with,
using the most suitable and effective marketing channels to provide the best impact for your type of business.

With our expert knowledge we can drive incremental volume and conversions to your business.

We have on ground EXPERIENCE across India.

We provide TAILORED PROJECTS & STRATEGIES to fit your business.

We are TRANSPARENT about our cost structures.

Marketing Programs Strategy

There are many marketing levers to pull to drive awareness, engagement, and leads. But great programs start with a clear understanding of the basics – the sales cycle, the target audience (roles and segmentation), TAM (Total Available Market), buying behavior, and internal priorities and focus areas. It’s complex. But without the strategy, the result is waste – wasted time, money, and resources. The most risk-averse path to impact is to have a strategy. Program strategy is a given with Magnetude and we can quickly bridge to full implementation, optimize what’s in-process, and provide quick hit implementation while new strategies are being built.  Program strategies can include:

  • Demand Gen/Lead Gen Strategy
  • Inbound/Outbound Strategy
  • Paid Media Strategy
  • PR Strategy
  • Integrated Campaign Strategy

Channel & Partnership Marketing Strategy

Channels and partners are critical to growth for most companies. Maximizing performance is invariably a tag team effort between sales and marketing. Most of our clients either have an established channel and are looking to drive better performance, or we are working together to establish and launch a winning channel program, create joint marketing efforts, manage and maximize partner marketing funds (MDF), and enable channel sales efforts through sales tools and training programs. Some clients ARE the channel partner, and we help them to forge their own path forward and maximize vendor relationships.

Strategic Marketing Plans

Being outcomes focused, we start with the end goal and then work on filling in the integrated programs that will get you there. Often, depending on the engagement, this includes preparing full plans that include specific campaign initiatives (brand awareness, lead generation) and the required budget planning, resource allocation, and rollout timing.

Product & Services Brand Architecture Brand & Selling Strategy

Have you recently gone through a merger or acquisition? Have your products and/or services expanded and now don’t quite ‘go together’? We work with clients to align how they brand and market to gain increased traction, overcome market confusion, and combine solutions to make selling easier. We bring an outside perspective to help companies think outside their own box.