Marketing Engagements
HOW WE ENGAGE
Need marketing to ramp fast and show immediate impact?
We Fill Your Marketing Gaps
Our engagement models typically align with company growth and gap areas. Most smaller growth firms engage Magnetude as their fractional marketing department based on retainer. We become fully entrenched in our client’s business, it’s just like we are in-house (just ask our longstanding clients). From joining leadership meetings and facilitating workshops and strategic planning to the day-to-day, consistent communications, we are fully accessible and working every day on your behalf.
Sometimes clients just need specialized support in specific areas like content, SEO, paid ads, or MarTech implementation and optimization, and we’re uniquely positioned to add expertise and integrate fully with their existing teams. Magnetude also works on a project basis to help in specific areas like messaging, websites, market assessments, and channel strategies and program plans.
Flexible Marketing Engagements: Match Your Needs. Achieve Your Outcomes.
We pioneered the fractional marketing department over a decade ago to bring senior expertise across multiple marketing disciplines. It enables companies to grow fast without risk or commitment to full-time hires. Many early and growth-stage clients need every marketing skillset, and they need to act fast. Get exactly what you need, when you need it. From CMO to digital demand-generation programs, channel programming, and sales enablement – our team becomes your team. Our tight integration with clients means they have access to a full marketing department and a dedicated team working towards shared growth objectives.
We simply complete the picture. Some clients have limited in-house staff – sometimes high level, sometimes junior, sometimes both. Magnetude helps round out the marketing department, morphing resources to fill client gaps in marketing domain expertise or providing additional capacity as a valued extension to the in-house team.
We help clients leap ahead in a highly scalable and cost-effective manner. With an ever-shifting landscape and fast-paced industry changes, we’re here to help you. We engage in many ways. Whether we are responsible for some or all of a clients’ marketing environment, we take a holistic view of the marketing environment and deploy the right strategies and programs to assess, optimize, and launch programs for maximum impact.
A fully integrated marketing machine, firing on all cylinders!
All our marketing services combine the broad and deep expertise of our specialists with leading-edge digital tools and techniques. The reason they achieve such powerful results is that we never do anything in isolation. Every action and every campaign is tightly integrated, in a carefully controlled context and a totally results-oriented environment. We think before we do. And then we deliver.
Frequently asked questions about engagement marketing.
Engagement marketing is the use of strategic, best marketing strategy, resourceful content to engage people, and create meaningful interactions over time.
Engagement Marketing: A Complete Guide
Engagement marketing can help you build a stronger relationship with your customers — boosting your sales, reputation and referrals. But what is the definition of engagement marketing and how can it work for your business? Let’s start at the beginning.
What is the definition of engagement marketing?
Engagement marketing is the use of tailored, engaging customer interactions. For example, with solid data on consumer behavior, brands can create meaningful content and experiences that resonate with their audience. This can help drive conversions and sales, as well as build brand awareness and lasting consumer relationships.
Why is engagement in marketing important?
If you keep customers engaged from the first interaction, you can help guide them towards a conversion and spark brand loyalty. Creating content and other touchpoints can also help you build a better impression of consumer behavior, which can feed back into your engagement strategy.
What is an engaged customer?
An engaged customer is someone who has an emotional connection with your brand. As a result, they may buy more, promote your brand to others and demonstrate loyalty. This is highly useful for businesses and many spend a great deal of time and effort in keeping their customers on-side.